About.
This design was created to reflect a coaching business with navigation and direction being the leading elements.
Concept.
This design captures the very essence of a coaching business, prioritizing navigation and direction as its fundamental elements.
The logo, tailor-made for a client venturing into the realms of leadership and coaching, features a prominent navigation symbol, reflecting the brand's ethos of guiding others towards success.
In harmony with this brand identity, the use of green, symbolic of renewal and growth, was purposefully chosen to represent the transformative journey the brand embarks upon with its clients.